Tools of Titans: Chris Sacca

If there’s one thing I’ve taken away from this chapter AND my dad is don’t be afraid to ask. Don’t mind asking the “dumb” questions. Because you might think the answer is foretold or obvious but you might be surprised to hear the answer itself or where the answer may lead.

Example, my wife ran over an already dead deer that was lying in the middle of a dark road. The horns busted the bottom of the car up real bad so it had to be kept in the shop. We go through the insurance to get the car fixed and are hooked up with a rental. When I drove up with my dad to pick up the car, we saw a Ford F-150 in the lot. My dad jokes, “Ask for the F-150.” While I’m setting everything up with the rep I ask in passing, “Did you give me the F-150 out there?” The rep’s response: “Do you want it?” “Sure.”

I told them my wife would think I was crazy for getting the truck. The rep just said that if she didn’t want to drive it we could bring it back the next day.

We brought it back a couple weeks later. Yes, my wife thought I was crazy. I could be, BUT going along with another point by Chris “…be your unapologetically weird self. I think authenticity is one of the most lacking things out there these days.” So just asking and being brutally myself got us a pretty nice upgrade and good story.

The last thing I pulled out of this chapter was this:

…we are all still emotionally driven human beings. We want to attach ourselves to narratives.

As a content manager, social media guy, public affairs guy, this is key. You need to connect to stakeholders and your target audience by having them invested in your story and mission. What do you offer and how is it beneficial for the both of you. 

As a budding author, this is key. I will be writing a narrative story. It needs to resonate with readers to become successful. 

As a father, this is key. There is always an opportunity for me to try and put my kids in the shoes of others. Try and have them experience a misunderstanding or conflict from another perspective. It helps make the future a little brighter. 

Tweet me (@JMPin140) what narratives you are writing. I’d love to hear them.